Bryan Howell is an assistant professor of innovation and design history in the Department of Design and co-instructor in the Crocker Innovation course at the Marriott School of Business at Brigham Young University (BYU). He received his BFA in Industrial Design at BYU in 1987 and his MFA in Design at the University of Texas, Austin, in 2003. He has authored 60 journal and international conference publications on design teaching methods and sensory perception. He has conducted 11 international conference workshops and sponsored five conference tracks on entrepreneurship and visual papers. He has received 75K in corporate-funded student projects and was awarded the Abell Innovation Professorship for multi-disciplinary education. He co leads the Design Sketching SIG of the Design Society, which organizes workshops, research projects, conference tracks, and the upcoming 2024 design sketching conference. He consults as an expert witness in design-related legal issues for international technology companies,including Apple Computer,and mentorsregional corporate R&D groups on design management and innovation process.Beforehis academic career, he was an industrial designer at frog design in Germany, a design manager in the Silicon Valley studio where he worked with Steve Jobs at NeXT computer, and finally, the design leader in the frog Singapore office. He next workedat Dell Computer,where he directed a nine-million-dollar annual design budget, testing and developing over fifty products a year. In 2003 he founded Pure Design Labs, a product, brand, and packaging design consultancy serving clients in North America and Southeast Asia.